Ball’s pilot program, which started in 2019 to debut recyclable cups at select retailers, restaurants, and major sports and entertainment venues, prompted the expansion of the Ball Aluminum Cup™ to major retailers in all 50 states across the U.S, at 18,000 food, drug and mass retailers, including Kroger, Target, Albertsons, CVS and others.
Ball developed the aluminum cup over the past several years in response to growing customer and consumer demand for sustainability, and the pilot program included major venues such as Ball Arena in Denver, SoFi Stadium in Inglewood and Allegiant Stadium in Las Vegas. It is designed to be used at home and in other areas where disposable plastic cups are common. "As a company, we are relentlessly focused on enabling the circular economy and finding new ways to help solve the packaging waste crisis with aluminum beverage packaging,” said President Dan Fisher, “We look forward to working with our retail partners to continue advancing this mission."
Ball's fully recyclable aluminum cup.Ball Corporation
In addition to being sustainable and recyclable, the aluminum cup is lightweight, sturdy, and cool to the touch, and it can be customized with logos and graphics. Ball is producing the cups domestically from its dedicated cups manufacturing facility in Rome, Ga. The product is available in 20-ounce and 16-ounce formats, and is also available on Amazon, where it is currently the #3 best-selling product in the cups category.
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"The Ball Aluminum Cup™ is a truly innovative product that has the potential to advance sustainability and reduce plastic waste at gatherings big and small," said Sebastian Siethoff, General Manager, Cups. "As we expand the cups' availability to major retailers nationwide, we are seeing very strong consumer adoption and performance in the marketplace as we are launching this new, exciting product line. We are excited to expand the cups' footprint and continue driving meaningful sustainable solutions for customers and consumers."
For more information, please visit www.ball.com/cups.
