One of the world’s leading ownership, entertainment, and management groups, Kroenke Sports & Entertainment, LLC has announced it will soon be offering a recyclable aluminum cup to visitors at KSE’s Pepsi Center in Denver. This is the first major professional sports arena to introduce the aluminum cups from Ball Corp. at full scale, debuting during the NBA’s Denver Nuggets’ home opener against the Phoenix Suns on October 25.
Ball designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products. KSE’s Pepsi Center is also home to the NHL’s Colorado Avalanche and the NLL’s Colorado Mammoth, expanding the aluminum cups offering to professional basketball, hockey, and lacrosse fans, as well as concertgoers.
Ball and KSE hope that the introduction of the aluminum cup will inspire good recycling habits. The collaboration between the two Denver-based companies is part of Ball’s recently launched pilot program, which will produce a limited supply of aluminum cups through 2020 to meet current customer demand from major sports and entertainment venues seeking to replace plastic cups. The aluminum cups, which will be used at all Pepsi Center events for draft soda and beer products, is a milestone for KSE as it seeks to reduce plastic use and promote sustainability in its venues.
“KSE and the Pepsi Center have prioritized sustainability efforts in recent years, which have brought improvements around limiting energy use and consumption, and enhancing our recycling opportunities is a natural continuation of these efforts,” says Jim Martin, President and CEO of Kroenke Sports & Entertainment. “Introducing the aluminum cup option provides a more sustainable gameday and event experience for our fans, and we are thrilled to be the first professional sports arena to lead this change.”