One of the world’s leading ownership, entertainment, and management groups, Kroenke Sports & Entertainment, LLC has announced it will soon be offering a recyclable aluminum cup to visitors at KSE’s Pepsi Center in Denver. This is the first major professional sports arena to introduce the aluminum cups from Ball Corp. at full scale, debuting during the NBA’s Denver Nuggets’ home opener against the Phoenix Suns on October 25.
Ball designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products. KSE’s Pepsi Center is also home to the NHL’s Colorado Avalanche and the NLL’s Colorado Mammoth, expanding the aluminum cups offering to professional basketball, hockey, and lacrosse fans, as well as concertgoers.
