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Coca-Cola European Partners Replaces Plastic with Paperboard for Multipacks

By switching from shrink film to paperboard cartons or wraps for its multipacks across Western Europe, Coca-Cola European partners expects to eliminate 4,000 tons of single-use plastic per year.

Coca-Cola European Partners' new paperboard multipack packaging
Multipacks having eight or fewer cans will be sold in a paperboard wrap.

Coca-Cola European Partners (CCEP) is rolling out a change in its multipack packaging, replacing shrink film with paperboard sleeves or wraps—depending on package size—across Western Europe. The move is expected to eliminate approximately 4,000 tons of single-use plastic per year across the region. 

As Joe Franses, Vice-President, Sustainability for Coca-Cola European Partners, explains, the mid-September announcement can be traced back to the company’s This is Forward joint sustainability action plan, launched with The Coca-Cola company in Western Europe in 2017. “We made a commitment to ensure that by 2025, 100 percent of our packaging is recyclable and reusable,” he says. “To achieve this, our initial focus was on the recyclability of our primary packaging. We are now shifting our focus to our secondary packaging and working to remove as much unnecessary and hard-to-recycle packaging as possible from our portfolio.”

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