First reported on in the packaging space by Packaging World in June 2019, Truman’s concentrated cleaning products give even entrenched home cleaner consumers a convincing reason to make the pivot from retail display case RTU bottles to a more sustainable, e-comm model that eliminates the need to “ship water.”
Americans buy $30 billion in household cleaners annually with virtually every liquid cleaner coming in the same container: a single-use plastic bottle. The typical home uses general cleaners (glass, kitchen, bathroom, and floors) in a little more than a month, and each is replaced by yet another single-use plastic bottle. Just 15% of those plastic bottles find their way to recycle bins, according to the latest statistics from the U.S. Environmental Protection Agency.
