Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Innovative pouches launched in Brazil

To expand its consumer base, Natura – leader in direct sales of cosmetics in Brazil – presented last May a new line of personal care products, Sou, with lower prices than similar items in its portfolio.

Eco-friendly pouches for Natura's new Sou line of products.
Eco-friendly pouches for Natura's new Sou line of products.

Packaging plays a key role in the cost advantage. All products are presented in 6.7oz. stand-up pouches with a teardrop shape, sealed with a flip-top cap. According to the company, the flexible packs require 70% less plastic than rigid plastic containers of the same volume. It does not only make the pouches more affordable; it also makes them more eco-friendly. “The goal was to create a line of products with low environmental impact and low cost,” explains José Vicente Marino, Executive Vice President of Natura. “With Sou, consumers receive only the essential.”

Based on a lamination of PET, nylon, and polyethylene, the pouches are produced on two form/fill/seal machines from Volpak. The packaging material is supplied by Dixie Toga, a Brazilian subsidiary of Bemis Corp.  The process provides savings in transportation, notes Natura’s innovation and sustainability manager Pamela Maiuolo. “A roll with 1,000 pouches occupies the same truck space as 28 empty bottles,” she explains. In the accounts of the company, this means a 60% reduction in carbon dioxide emissions.

From the point of view of the consumer, the stand-up pouches are “allies against waste,” says Marino. “They are small and practical, allowing extraction of contents to the last drop.” Marino believes the new products will reach both people who are already loyal to the brand and new users who were unable due to buy the product in the past due to budget restraints.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report