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Expert analysis

Pw 5315 Tom Szaky

Tom Szaky
CEO, TerraCycle

Reuse: What’s more valuable, time or material?
What happens when you take two highly recyclable materials and put them together to create a not-so-readily recyclable hybrid package? Will consumers trade convenience for environmental benefit?

Barry Sanel
Principal, Barry Sanel Packaging Advisors

Making the case to simplify your package
Sanel writes about the benefits of rethinking the entire packaging structure when redesigning for sustainability. He finds that sometimes the best and most eco-friendly packaging solution is also the simplest.

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