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Incorporating responsible packaging by design

Such design supports the transportation of products for any industry, reconciling the requirements of the end user, the profitability of the producer, and the protection of the planet.

Lawrence (Larry) Dull is President of Packaging Technology Associates Inc., and a founding partner of Packaging Knowledge Group, LLC.
Lawrence (Larry) Dull is President of Packaging Technology Associates Inc., and a founding partner of Packaging Knowledge Group, LLC.

Transporting products through the supply chain requires analyzing multiple variables, including process profitability, damage-free delivery, and growing sustainability and/or e-commerce concerns.

Larry Dull, MS, CPP, and 2011 PMMI Packaging Hall of Fame Honoree, will serve as Lead Instructor at the ISTA Responsible Packaging by Design (RPbD) training workshop, Oct. 2, in advance of ISTA’s Omni-Channel Packaging Strategies Conference Oct. 3-4 in Charlotte, NC.

The training workshop will be followed by an exam which, if successfully passed, will lead to certification in the use of the RPbD guideline. ISTA is involved in all aspects of transport packaging, though its primary focus is issuing and maintaining standardized package testing protocols to evaluate the suitability of transport packaging to deliver products to end users in a high-quality, damage-free condition.

At ISTA, the issue of sustainability began to make headway in 2009 with a small group of the organization’s leaders (Dull, Jane Bickerstaff, Ed Church, Joan Pierce, and Karen Proctor) setting out to design a standard industry practice for the development of sustainable packaging.

Dull explains, “The goal was to provide practicing packaging engineers with a ‘roadmap’ to guide them on the journey to more sustainable packaging. Thus, RPbD was envisioned as a voluntary process-management standard developed by the ISTA Sustainable Solutions Division to advance the development and performance of sustainable packaging. The term responsible packaging—rather than sustainable packaging—was chosen because it was thought to be a more inclusive description.”

RPbD, he says, is not intended to be a detailed tutorial on project management, life-cycle assessment, or package testing methodologies, since training in these areas is available from a variety of sources. “However, these disparate disciplines are discussed and woven together into a cohesive responsible packaging development process,” he says.

He adds that RPbD is also not directed toward one product type. “Rather,” he notes, “it is applicable to food products, pharmaceuticals and healthcare products, electronics, communications technologies, consumer goods, building and construction materials, and industrial products, all of which require effective containment and safe shipment before use.”

In the following Q&A, Dull discusses RPbD and transport packaging with Healthcare Packaging:

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