New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

E-comm Consumer Study

Annual study shows that when it comes to picking which brands they want to shop with, consumers say that sustainable packaging is a key factor.

Survey shows how important sustainable packaging is to e-commerce shoppers.
Survey shows how important sustainable packaging is to e-commerce shoppers.

Dotcom Distribution has released its annual eCommerce consumer study. Two key packaging takeaways for packaging professionals:

Sustainable packaging is more likely to gain shoppers than any other environmental factor.

When asked what environmental factor would make them most likely to shop with a brand:

  • 47% said sustainable packaging
  • 28% said ethically sourced products
  • 17% said natural/chemical-free/plant-based products
  • 9% said fuel-efficient transportation methods

Gift-like packaging and giveaways elicit more sales from premium shoppers (defined in this survey as consumers who purchased premium cosmetics, apparel or accessories).

  • 28% of premium shoppers would be more likely to purchase again from brands that use gift-like packaging vs. 20% of non-premium shoppers
  • 68% of premium shoppers would be more likely to purchase again from brands that include surprise giveaways vs. 54% of non-premium shoppers

The full study is available from Dotcom Distribution.

 

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?