Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Results of Packaging Innovation Study to be Presented at Pack Expo International 2010

Professionals from Summit Publishing Company’s Packaging World and design consultancy Dragon Rouge will present findings from two-year study on packaging innovation.

Professionals attending this fall’s Pack Expo International in Chicago will be able to gain insights into the process of packaging innovation and consumer response to innovation. Jim George, Marketing & Design Editor at Packaging World and Eric Zeitoun, President of Dragon Rouge, an international design consultancy, will present metrics on what is driving packaging innovation today. The findings will offer ideas for consumer packaged goods professionals who wish to develop packages that can increase brand sales.

The presentation, β€œPackaging Innovation's Future: Where the metrics are pointing us” will be prepared using the results of a nearly two-year exclusive research project conducted by Packaging World’s package design publication Shelf Impact! and Dragon Rouge. During the study, branding and packaging professionals were asked to evaluate the effectiveness of recent packaged product innovations to determine how consumers perceive innovation. The report, based on feedback from nearly 2,500 respondents, will feature in-depth analysis in the following topic areas: package structure as the most tangible proof of innovation; using graphics and structure together to create a holistic branding experience for consumers; and use of materials to support consumer perception of innovation.

Comments Packaging World publisher Joe Angel: β€œThis presentation will offer exceptional intelligence for brand owners and packaging professionals. It’s supported with nearly two years of research and Jim George’s authoritative insights, honed during his ten plus years of experience as a packaging journalist. In addition to being the Marketing & Design Editor of Packaging World and Editor of Shelf Impact! and Contract Packaging magazine, Jim leads Shelf Impact!'s popular Package Design Workshop series and is a sought after presenter on the marketing impact of packaging.”

Co-presenter Eric Zeitoun is the President of Dragon Rouge and has worked on projects across multiple industries for clients such as Bausch & Lomb, ChevronTexaco, Citigroup, Comcast, Discovery Channel, Dow Corning, GE, Hilton Hotels, HP, John Deere, LVMH, McDonald's Nissan, Petrobras, SAP, and TDAmeritrade.

β€œPackaging Innovation’s Future: Where the metrics are pointing us” is part of the Packaging Learning Center Conference Program being produced by the Institute of Packaging Professionals (IoPP), offered November 1-3, at Pack Expo International 2010.

About Summit Publishing Company

Chicago-based Summit Publishing Company is an integrated media publisher offering business information for packaging professionals. Publications include flagship monthly Packaging World, Healthcare Packaging, Packaging World’s Pack Expo Showcase, Contract Packaging, and Shelf Impact!. Summit also owns GreenerPackage.com Web resource for sustainable packagers. Summit Publishing Company produces Webinars, workshops and conferences for packaging professionals.

For more information, contact Susan DaMario, Director of Marketing, Summit Publishing Company, 312/222-1010

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms