Amityville, N.Y.-based Iconic Brands was founded as a lifestyle branding company with expertise in developing—from inception to completion—alcoholic beverages, with a focus on celebrity branding. TopPop Packaging, purchased by Iconic in July 2020, is a contract manufacturing and packaging company that specializes in malt-, spirits-, and wine-based products in single-serve flexible packaging. Together, the two companies, soon to be renamed TopPop Innovative Brands, Inc., are delivering on some of today’s top trends in the alcoholic beverages market. Among them are ready-to-drink (RTD) and ready-to-freeze (RTF) cocktails in pouches and sachets and better-for-you, better-for-the planet adult beverages that are sustainable, ethical, and authentic.
According to Grand View Research, the global RTD cocktail market, which includes RTF drinks in flexible sachets or squeeze pouches, was valued at USD $782.8 million in 2021 and is expected to expand at a CAGR of 13.4% from 2022 to 2030. A number of factors are driving this expansion, including the growth of the at-home cocktail market resulting from COVID-19 lockdowns, greater health consciousness among consumers, with RTD beverages typically containing less alcohol by volume (ABV), a desire, especially among Gen Z consumers, for new flavors and tastes, and the convenience of premixed, portable adult beverage options.
