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Driving Consumer-Centric Packaging Innovation

Packaging is a critical asset that plays a major role in the success of a product. CP/CMs need to be proactive in understanding consumer preferences to advise their CPG customers on innovation.

Anne Marie Mohan, Editor, Contract Packaging magazine
Anne Marie Mohan, Editor, Contract Packaging magazine

An April webinar from CPA, the Association for Contract Packagers and Manufacturers titled “Transcending Disruption: Driving Consumer-Centric Packaging and Product Innovation,” explored the importance of packaging in conveying the qualities of a product to consumers at-shelf and the CP/CM’s role in driving innovation in package design. 

According to co-presenter Brian Wagner, co-founder and Vice President of PTIS, given the massive number of new products introduced each year in the U.S.—tens of thousands, he noted—and the estimated failure rate of those products—90% within two to three years of introduction—CPGs are in dire need of partners to help them test and learn how the packaging for a new product may influence consumer acceptance, before launching it into the market.


Watch video   Watch the CPA webinar on consumer-centric packaging innovation.

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