For Consumer Packaged Goods companies, speed to market has never been as much of a challenge and as much of an opportunity as it is today. Changing consumer buying habits, led by e-commerce, customization, and the desire for fresher and healthier food and beverage options, are resulting in the need for immediate availability and delivery of products, many times direct-to-consumer. Contract packaging businesses are built around flexibility, agility, and resourcefulness, which makes them ideal partners to help CPGs address these issues.
Mike Repp, Vice President & General Manager of Bell-Carter Packaging, emphasized this in a webinar sponsored by the Contract Packaging Association (CPA) and the Institute of Packaging Professionals (IoPP) on the topic, “How Contract Packagers Can Help You Adapt to Trends Driving Supply Chain Challenges.” He said, “The contract packaging industry is at the forefront of leading the charge because we are used to being nimble and creative in supporting customers’ needs for products to market. We’ve had a lot of experience in how to help them turn things around fast, and as the Internet continues to drive things faster—and our friends at Amazon are helping to do that—we are in a leadership role to address this in the industry.”
