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Additional reading

To learn more about creating or enhancing your innovation capability, the following reference material may provide you with a good start:

Innovation R&D – 5 Leading CPG Strategies, by Andrew Buss and Andrew McCauley, The Overarching View, Archstone Research.

Building A Creative High-Performance R&D Culture, by Jerry L. Newman, Research Technology Management, September/October 2009.

The Smart Organization: Creating Value through Strategic R&D, by David Matheson & Jim Matheson, Harvard Business School Press.

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