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Don't panic! You might be greener than you think

“What is it with this sudden rush to green?” a supplier asked me.

Pw 6026 Dennis Salazar 28 May08

He was angry, because my bringing up the subject was forcing him to deal with an issue he would have preferred to ignore.

Yes, I admit the green movement has had numerous false starts, so I can understand why some people still are hoping it will eventually just go away. Yet, I could have tried to help him understand that this is no “rush” and that the green movement has been growing and evolving for more than 30 years. Instead, I decided to find a new supplier. It is infinitely easier to guide and direct a believer than to attempt to convert a nonbeliever.

My goal now is to help you make sure your customers do not decide it is easier to simply go to another contract packager.

In September, I was fortunate enough to present to many industry people at the CP 08 conference, and I suggested the following:

• Make the time to learn about sustainability. There are many great resources in print as well as on the Internet. Learning the language of green is important.

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