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Drivers of private-label growth

In 2006, private-label brands represented 20.5% of all product units purchased and $68.6 billion in sales in the United States, according to the Private Label Manufacturers Association.

Sales rose $1.3 billion from 2005. Growth surged in drugstores and was also strong in specialty stores and slightly higher in supermarkets. But retailers are fundamentally shifting strategies for marketing their own brands. A recent analysis by Information Resources Inc. cites three areas:

1. Sizable shifts are evident—both increases and decreases—at the category level. Private label’s role and influence have evolved significantly.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report