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5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share

In this 5-minute listen, BumbleBee Seafoods President and CEO Jan Tharp tells us how the company handled a total branding shift, including a packaging redesign meant to make the products more relevant on the shelf and appeal to higher end sensibilities.


Do you want to see more content like this?


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   Watch this one-minute video on Bumble Bee's Culture of Sustainability

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