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5-Minute Listen: BumbleBee Packaging Design Shift Captures Market Share

In this 5-minute listen, BumbleBee Seafoods President and CEO Jan Tharp tells us how the company handled a total branding shift, including a packaging redesign meant to make the products more relevant on the shelf and appeal to higher end sensibilities.


Do you want to see more content like this?


   Read Bumble Bee CEO on Leadership, Market Changes, and the New Role of OEMs



   Watch this one-minute video on Bumble Bee's Culture of Sustainability

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The top conveying tips
Where the Entire Industry Meets
Discover solutions from 2,000+ exhibitors to advance your operations and network with colleagues at PACK EXPO International, Oct 23-26.
REGISTER TODAY
Where the Entire Industry Meets