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Alcohol Consumption Habits Shift During COVID-19

New white paper explores how adult beverage consumption and purchase habits have changed during the pandemic, and what to expect in the future.

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Despite COVID-19, or perhaps because of it, “Americans are saying ‘Cheers’ more often.” That’s according to a recent white paper of the same name from AMC Global that reports that when it comes to adult beverage consumption and purchase habits, some demographics are drinking more, and certain beverage categories are growing in popularity.

Among the insights included in the paper:

·     Consumption of alcoholic beverages has shifted as the pandemic continues, with 27% of respondents reporting that they have been drinking more.

·      While most respondents say they will go back to the same or less than their “pre-pandemic” drinking from an amount standpoint, 9% say they will continue to drink more.

·      Most of those drinking more alcohol fall into younger age groups, ranging from 21 to 34. For example, 41% of those age 21 to 34 report drinking beer versus just 11% of those 35 or older.

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