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Canned Coffee Gets User-Convenient Multipacks

Last September, Tokyo, Japan-based Kirin Beverage Corp. introduced its’ “Fire”- brand canned coffees to two supermarket chains in Tokyo and Osaka.

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The coffees have a one-year shelf life. For multipacking the canned coffee, Kirin is using two distinctive carton types supplied by Rengo Riverwood Packaging, a joint venture with Graphic Packaging International, Inc. (www.graphicpkg.com).

One carton type marketed at retail is a “Fridge Vendor” take-home package that holds 10 190-mL cans in a 2x5 configuration. This pack measures approximately 41⁄8”x 41⁄5” x101⁄2”. The shelf dispenser “Tower Pack” carton contains 15 190-mL cans in a 3x5 configuration for individual can sales at the retail location. The Tower pack carton measures approximately 41⁄8x61⁄3”x101⁄2”. Both cartons are designed to maximize use of precious refrigerator storage space and provide user-friendly dispensing of cans.

The cartons are constructed of 18-pt Aqua Kote® paperboard and are offset-printed in six colors. GPI’s Aqua Kote is a high wet-strength sheet made of SUS virgin kraft fiber, recycled pre- and post-consumer fiber, and three layers of exterior coating.

—Judy Rice

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