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Skin-tight seafood packaging

New tray system technology produces high-efficiency, high-barrier, high-visibility packaging for griller products.

SHELF PRESENCE. The finished, easy-to-open packaging presents a visually appealing product.
SHELF PRESENCE. The finished, easy-to-open packaging presents a visually appealing product.

Switzerland-based Micarna SA is part of M-Industrie, which owns 17 companies in Switzerland and three abroad. M-Industrie belongs to the Swiss Migros Group, which describes itself as the world’s largest producer of private label products. Micarna is the meat processing, packaging, and marketing specialist within the group. And in recent years, Micarna has added seafood to its product mix. The company only processes seafood from sustainable sources. Endangered species have been deleted from Micarna’s product range.

During 2012 and 2013, Micarna introduced a specialty barbecue grill seafood line for retail and foodservice, including shrimp and salmon products. These products are uniquely packaged with the help of tray manufacturer Bachmann Forming, film manufacturer Sealed Air, and packaging equipment manufacturer Sealpac.

The innovative Sealpac TraySkin® packaging system allows the product to be sealed directly in the tray by means of a highly transparent barrier film that clings tightly against the product like a second skin.

Micarna set the bar high for packaging appearance and packaging material usage efficiencies. Engineers at Sealpac worked hard to deliver a high-end, visually perfect package that required less film consumption and allowed for lower tray profiles.

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