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Security measures (sidebar)

Thermoforms add scents of security

Pw 14126 Sr Security Coty Sb

Added packaging adds up to less theft and added in-stocks and product sales for fragrance maker Coty US LLC, New York, NY.

A key customer wanted to move cartoned bottles of fragrances from behind the counter onto self-serve shelves, which would increase shopper convenience and reduce labor time involved with the products. Additionally, the mass merchandiser experienced theft of the fragrance products despite electronic article surveillance (EAS) devices in the cartons.

After the retailer’s inventory checks revealed suspicious numbers of empty cartons, it was deduced that thieves simply removed the bottles from the cartons, thus circumventing the EAS alarms. That’s according to Mark Newberry, vice president, logistics. Even shrink wrapping the cartons failed to dramatically curb the pilferage, he adds.

Along with all these requirements, Coty’s customer wanted a solution that would help put a lock on theft. As for Coty, “we wanted a turnkey solution,” says Newberry.

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