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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.

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Also introduced at that time were Splenda packets in folding cartons holding 50, 100, or 200 units to individually sweeten beverages.

The SBS cartons are printed offset in six colors plus varnish, says a spokeswoman at New Brunswick, NJ-based McNeil, a Johnson & Johnson company. She would not reveal packaging suppliers or thickness specifications. Amparo Vasquez, McNeil’s manager of public relations, did credit package design to FutureBrand Coleman (New York, NY).

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