Key Technology’s new Innovation and Solutions Center in Hasselt, Belgium enables processors to participate in equipment demonstrations, application tests, and training, both in-person and remotely via a live video interface. It is designed to create a positive customer experience while showcasing the company’s digital sorting, conveying, and processing solutions.
“Our new center in Belgium demonstrates our dedication to building strong partnerships with our European customers. It is a vital component of our strategy to increase our global presence and bring new, innovative solutions to our customers in this important region,” says Jack Ehren, president and CEO, Key Technology. “Europe has a high concentration of sophisticated processors in our core markets with unique processing needs that differ from those in other regions. We’re excited that our Innovation and Solutions Center in Hasselt enables us to provide local demonstration and testing, which helps us build very collaborative customer relationships to find the most effective solutions to meet each processor’s unique needs. This new facility also enables us to manufacture our VERYX sorters in Europe as well as the U.S., allowing us to serve our customers more efficiently and responsively.”
The 26,909-sq.-ft. facility comfortably accommodates multiple customers simultaneously for equipment demonstrations, application tests, and training. It features several Key sorters including the all-new VERYX, Optyx, Cayman, BioPrint, Python, VitiSort, DateSort, and Veo. Vibratory conveyors, Iso-Flo and Impulse will also be included. The sorters are equipped with three-way sorting, multi-sensor Pixel Fusion, Sort-to-Grade, and more. The equipment will be configured to simulate continuous processes that imitate the food manufacturer’s production environment.
“Europe is increasingly becoming a large part of our business, evidenced by consistent revenue growth over the past several years and many recent, significant orders from major food processors, including strategic wins with our new VERYX platform of sorters,” says Eric Geling, senior director of sales for the EMEIA region at Key. “We’re seeing a positive response to our increased presence in Europe, and we will continue to build that momentum by showcasing field-proven applications and exploring new applications for VERYX and other technologies at our new Innovation and Solutions Center. This facility allows us to better support our customers in Europe, the Middle East, India, Africa and beyond with the technology and expertise to develop superior solutions together with our customers.”
Key’s new center in Belgium features a demonstration laboratory, a separate area for extended application testing, and multiple training rooms. A live video feed gives those unable to travel to Hasselt the ability to see the same demo, test, and training as those present. This feature enables any team member, present or remote, to make observations, ask questions and, if needed, make a change in real-time.
The center also includes equipment in an area reserved for Key’s research and development use. Offices will house personnel such as sales, applications, engineering, service, marketing, finance, and senior staff. The R&D lab and office move frees up space in Key’s production facility in Hasselt, enabling a variety of Key equipment to be manufactured there in order to speed delivery to food processors in the region.
The Hasselt customer center complements Key’s other innovation and solution centers, which are located at the company’s headquarters in Walla Walla, Washington, U.S., Sacramento, California, U.S., and Melbourne, Australia.