New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Pouch is part of a 'brand block'

In a major packaging initiative, Heinz launches a stand-up bag with a TransZip™ resealable closure as a replacement for lay-flat plastic bags for all Ore-Ida frozen french fries, hash browns and tater tots.

Pw 19459 Surp Package

In a major packaging initiative, H.J Heinz of Pittsburgh is launching a stand-up bag with a TransZip™ resealable closure as a replacement for lay-flat plastic bags for all frozen french fries, hash browns and tater tots sold by Heinz subsidiary Ore-Ida Foods of Boise, ID.

“Research showed resealability was the number one feature requested by consumers,” says general manager Dan Dillon. “Plus, we were looking for a package that would provide significant impact at retail.”

The bold red “double-logo” graphics, also new, are being extended to a range of bagged and cartoned products not slated for the stand-up-bag treatment. This unified graphic treatment, says Dillon, will give Heinz “a dramatic brand block” in the supermarket freezer.

A total of 56 form/fill/seal machines from Bosch (Bridgman, MI) are being installed in a Heinz plant in Ontario, OR, and at co-packers elsewhere in the country to produce the new package. “Lead market tests” of the eye-catching pack began in September in Phoenix and Denver. National roll-out is scheduled to unfold throughout the summer.

The multilayer package material is supplied by Printpack (Atlanta, GA) and Banner (Oshkosh, WI). The sealant is made of a linear low density polyethylene coextrusion with a nylon core for durability, barrier and moisture protection. The polyester outer layer is reverse-flexo printed in seven colors.

The material is fed from rolls to the Bosch Model SVB3601 R machine, which has a rated capacity of 50 bags/min, depending on size. The largest bag from Ore-Ida will be a two-pounder. Heinz declined to answer questions about the cost of the new package compared to the format it replaced.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?