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New cat litter pack spotted at PACK EXPO East

Clorox brand Scoop Away cat litter now comes in a convenient new format: four flexible-film brick packs in a shrink-wrapped corrugated tray holding a total of 38 lb of cat litter.

Brick pack format for cat litter.
Brick pack format for cat litter.

The innovative package was on display at PACK EXPO East—produced by PMMI and held February 26-March 1 at the Philadelphia Convention Center—at the Rovema booth. Clorox uses a Rovema SBS 250 brick pack machine, which uses Rovema’s proven vertical form/fill/seal technology combined with filling, heat sealing, top folding, and top taping.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce