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Pouching hard-to-handle pet treats

As global demand for its pet foods has risen, World Pet needed more capacity in the standup pouch machine category, but the equipment had to be good at odd shapes.

The new pouch filling machine is designed so that the funnels continue to fill the bags as they move through a semicircular bend in the conveyor.
The new pouch filling machine is designed so that the funnels continue to fill the bags as they move through a semicircular bend in the conveyor.

Red Bay, AL-based World Pet faced the enviable problem of keeping up with growing demand for its products. The pet food manufacturer packages a variety of dry-extruded and soft-and-moist pet treats under its own name as well as co-packing for a number of major brands. To achieve the capacity it needed, World Pet recently installed its sixth fill/seal system: a Robert’s Series Pre-Made Fill-Seal Standup Pouch Machine. It now runs three Roberts 1500 and three Roberts 1750 machines spread out over three of its facilities.

“We are producing high-quality products,” says World Pet Vice President of Manufacturing Phil Bates told us. “The Robert’s equipment allows us to present those products in quality packaging that looks very professional on the shelf.” The World Pet products include jerky strips, meat balls, kabobs, bacon strips and other treats for pets.

“Not only has demand for our own branded products grown, we’ve had new co-packing customers come online,” saysBates. “We are growing across the US as well as exporting into South America, parts of the Pacific, and Europe.” Using both Robert’s 1500s and 1750s allows World Pet to serve customers whose packages range from a few ounces to five pounds or more.

World Pet has been using the Robert’s Series machines since 2009. “We use these machines for problematic flowing items,” says Bates. “Most machines have a single fill station. For products with poor flowability you have to slow the machine to the point where it can all flow at that single fill station. With the Robert’s machine it dumps to a funnel above the pouch and that funnel follows around the machine. It generates a lot less waste than most of the machines out there.”

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