Celebrating its 75th anniversary, Pepperidge Farm points to its proud heritage in the baking and snack categories. But the company is also focused on the future, as evidenced by its recent appointment of Irene Chang Britt as president—the first woman to lead the company since founder Margaret Rudkin. This forward thinking also extends to the role of packaging within the Campbell Soup Co. business.
Case in point, Norwalk, CT-based Pepperidge Farm is the first to commercialize a new-to-market reclosure on its Baked Naturals Cracker Chips, while also first to utilize Sonoco’s SealTab® technology. The Baked Naturals Cracker Chips line was introduced in 2010 in a quad-seal stand-up bag. Pepperidge Farm listened to consumers who indicated a desire for reclosure on the flexible bag, and responded with a flexible package that brings a new level of convenience to reclosable packaging. The new packages hit store shelves in August and are sold nationwide in four product varieties, in either 5.8- or 6-oz quantities, at a suggested retail price of $2.99. Additionally, the reclosable package is available in four product varieties in the Canadian market, which launched in July.
