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Green battery pack seats six

New blister pack for launch of batteries for home theatre 3DTV glasses uses eye-catching “stadium seating” design and allows for resealability and 100% recyclability.

Pw 2473 Contour Products

“In consumer electronics, green isn’t exactly a high-tech color,” says Ernie Petrus, vice president of consumer marketing for Contour Energy Systems, an Azusa, CA-based startup portable power company. Parlaying the company’s corporate color of green into an enticing consumer package was just one of the challenges Contour faced when designing its first retail package—a blister pack for six lithium coin-cell batteries for use with 3DTV glasses.

As Petrus relates, other challenges included creating a pack for the new brand that was innovative and distinct. “We didn’t want to be a ‘me-too,’” he says. Reclosability was also a requirement, as was a package design that provided some sustainability attributes, to align with the company’s focus on green. Contour’s color scheme isn’t a fluke; the company’s core battery technology, CFX, is said to provide a safer environmental design, as it eliminates heavy metals and other toxic materials.

To help design and produce a package that met these challenges, Contour worked with sustainability solutions provider NextLife Packaging Group and its licensees and manufacturer partners First Choice Packaging Solutions (FCP) and CardPak. The result was a cleverly constructed, reclosable blister pack made from responsibly sourced, 100% recyclable materials.

Custom blister lends unique edge

Along with being more environmentally safe, Contour’s core battery technology is also said to offer greater runtime, better discharge rates, and a longer shelf life. Applications for the battery technology include the automotive, industrial, military, and medical markets. While the company has been involved in some joint-venture product developments in these areas, Petrus says, “it takes a long time to have designers design their devices around your batteries.”

In the meantime, Contour grasped the opportunity to enter the budding 3DTV market. According to research published by the Consumer Electronics Association and cited by Contour in November, there is already relatively strong demand for 3DTV, with potential sales forecast at 8.25 million 3DTVs in 2011.

Contour’s 2025 and 2032 lithium coin-cell batteries for 3DTV glasses are compatible with five of the major television manufacturer’s products and are reported to run up to 12 hours and 34 hours longer, respectively, than competing brands.

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