As with the console cartons, the primary goal of the new packaging was to improve the user experience in opening the packages, while also being intuitive and familiar to consumers, says David Dunham, lead packaging program manager for accessories. Two important changes were switching to a paperboard carton and eliminating clamshell packs, which consumers found difficult to open. These changes resulted in lower plastic use while also reducing energy consumption by eliminating the need for blister sealing, although clear plastic cartons are used for special-edition products.
Xbox 360 accessory packs reduce package size 40%
As Microsoft was redesigning its console cartons to eliminate some materials, it also did a materials swap-out when designing the packaging for Xbox 360 accessories, reducing package size as much as 40% while increasing shipping efficiency up to 40%.
Jan 4, 2011
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