Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Adherence packaging in a changing healthcare market

A look at blister packaging as a format designed to improve patient compliance with a medication regimen, and other life science packaging issues, from the perspective of MeadWestvaco’s (MWV) Joel Beckerman, senior manager, product marketing, and Julia Amadio, global vp of marketing for healthcare.

Pw 3591 July Mwv Julia Resampled
Packaging World: With pharmaceutical companies in the U.S. watching expenses, why invest in blister packaging that’s not as accepted here as in Europe, for example?

Julia Amadio: With fewer new blockbuster drugs in the pipeline, adherence packaging offers differentiation for a pharmaceutical company and presents a novel way of marketing a product that offers healthcare professionals and patients with ease of use and an opportunity to improve patient health outcomes.

We believe there is a need to look at packaging as part of a company’s marketing mix, and to leverage packaging into the ‘life cycle’ of their products. By that, I mean taking a fresh look at a product that may be in the market for years, but by relaunching it in a new adherence-based package, it adds fresh life to a mature brand.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!