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Pocket Shot liquor served in a 'flexible flask'

A 50-mL stand-up format gives liquor on-the-go portability—and unbreakable flexibility.

Pw 8152 Pocketshot Group

Glass and PET “mini” sizes of liquor bottles will have to make room for another format: 50-mL stand-up flexible pouches, a bottle-like “flexible flask” complete with a notched neck for easy tear opening and pouring.

After a successful test market in California last summer, Pocket Shot, San Jose, CA, began distribution of its unique single-serve liquor pouches in 2007 in select states such as AZ, MO, and WI. The line of 80-proof products includes whiskey, rum, vodka, tequila, and gin.

“We’re not just selling alcohol, we’re providing a fun and functional way to break out of the bottle that fits with an active and on-the-go lifestyle,” says Pocket Shot founder and owner Jarry Bachmann. “Looking at how market demand has exploded for single serve, on-the-fly convenient and easy-to-use products, I wanted to develop something that consumers want and can use anywhere.”

Bachmann calls his package the first new concept in alcohol packaging in North America.

The 3-layer structure of PET/aluminum oxide-coated PET/polyethylene is produced and converted into premade pouches—including an easy-open notch—by Amcor Flexibles Europe, part of Amcor (www.amcor.com). Decorated with three-color rotogravure printing, the pouch looks and stands upright like a bottle.

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