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Visual association--through a 2-year-old's eyes

In recent televised interviews, separate groups of progressively younger children were shown logos or icons of some of the country's best-known brands.

As the moderator displayed cards showing each image, she asked the children sitting before her to respond with the name of the brand.

Forbidden were brand taglines, product photography, and prompting off-camera from mom or dad.

The oldest children—first graders—
correctly identified each image—from the ubiquitous Golden Arches representing McDonald's and the Burger King bun to Colonel Sanders' Kentucky Fried Chicken, the blue-hat captain on Cap'n Crunch cereal boxes and the green, circular Starbucks logo.

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