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MAP for cooked ground beef

Inspired by bagged salad mixes, Farmland National Beef of Kansas City, MO, has launched three seasoned varieties of fully cooked ground beef in zippered bags with a 30-day refrigerated shelf life.

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Called Ground & Browned, the line was scheduled to begin a nationwide rollout in select markets in April. Suggested retail price for the 12-oz packages (the equivalent of 16 oz of raw ground beef) is $3.49.

“We believe this can change beef meal preparation time much like bagged, fresh-cut salads revolutionized the lettuce industry,” says David Hall, senior vice president of FNB’s Consumer Products Div. “We guarantee retailers a 30-day shelf life,” adds new product development manager Ann Oades.

The only technical information available from FNB is that the multilayer bag is formed from rollstock on a horizontal form/fill/seal machine that also backflushes each package with a modified atmosphere to extend shelf life. The reclosable zipper obviously comes from Minigrip/Zip-Pak® (Manteno, IL), since that registered brand name is prominent on the package. Vivid graphics are gravure-printed in eight colors. Package design is by IQ Creative Communications Group (Chicago, IL).

The package has no gussets, nor is it a stand-up pouch. Still it can be displayed stacked horizontally or shingled vertically. Either way, it is FNB’s preference that it be merchandised with the fresh ground beef.

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