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Containers capture consumer convenience

Surf wax in a deodorant-like container, an ergonomic waste container for biohazardous materials and a snowmobile lubricant in a jug designed for mittened hands are among this year’s NACD award winners.

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Many of the National Assn. of Container Distributors (Philadelphia, PA) award winners are banking on consumers’ desire for packaging convenience. This year’s winners successfully combine esthetically pleasing design with ease of use.

Announced April 1, 2000, in St. Thomas, U.S. Virgin Islands, the 37th Annual NACD Packaging Awards were given to three products in each of seven categories: Food, Cosmetics, Pet & Vet, General Industrial & Automotive, Drug & Pharmaceutical, Novelty and Household Chemicals. This year’s Bernard M. Seid Best of Show winner was awarded to TricorBraun (St. Louis, MO) for the line of styling aids from L’anza Research Intl., Azusa, CA (see Packaging World, April ’00, p. 25, or packworld.com/go/lanza). Other NACD award winners follow.

Cosmetics

Gold: Arroyo Packaging (Anaheim, CA) took the gold for redesigning Redding, CA-based KMS Research’s Moisture Replace line of hair-care products. The patented high-density polyethy-lene bottle can stand upright or inverted on its flip-top closure.

Silver: Rusk, Stamford, CT, had a tall order for Lerman Container Co. (Naugatuck, CT). The centerpiece of Rusk’s Deep Shine line of haircare products is a clear, 16-oz beaker-shaped bottle. By modifying equipment, Lerman was able to screen-print copy straight across the oddly shaped bottle, without warping.

Bronze: Berlin Packaging (Chicago, IL) earned the bronze for the redesign of Tosca Shine 300-mL bottles marketed by JPL Intl., Montreal, Quebec, Canada. Berlin converted the shampoo, conditioner and hair-spray bottles from HDPE to polyethylene terephthalate for bottle clarity. The dark cobalt blue color hides the dip tube extending from the pump or sprayer.

Food

Gold: Berlin Packaging took home a gold for San Leandro, CA-based Ryan Coffey Co.’s faceted PET bottle of Victorian House Concentrated coffee. Formerly available in an HDPE juice square, the product now enjoys greater shelf life and national distribution, thanks to improved barrier properties. Sales have also increased as a result of the bottle’s attractive and innovative design.

Silver: Valley of the Moon Winery, Glen Ellen, CA, displays its Pinot Blanc in a package designed to play up the celestial theme: an antique-green-colored glass bottle accented with platinum, which earned a silver for TricorBraun. A silver metallic capsule seals the package and accentuates the platinum decoration.

Bronze: Nesting side-by-side in a wooden crate, three ‘S’-shaped, wide-mouth jars of Walls Berry Farm jams and jellies spelled bronze for Ryco Packaging (Omaha, NE). The jars’ front and back panels are flat, allowing substantial billboard effect. For product display, three crates are stacked together and shrink-wrapped, retailing for $14.95. The tall, silhouette shape of the final package, as well as its gift-pack identity, was exactly what Portland, OR-based Trailblazer Food Products had in mind.

Drug & Pharmaceutical

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