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Red Devil cranks up convenience

Home repair is made easy with caulk and sealants in squeeze tubes. A patented device fitted on the tube’s end allows consumers to roll up the empty end of the tube, thereby ensuring that virtually all of the product can be used. Red Devil uses the tubes for eight SKUs, including kitchen and bath caulk, wallpaper seam repair, tile adhesive and tile grout.

Turning the crank on the E-Z Squeeze device permits nearly 100% usage of the tube's contents and also increases shelf life.
Turning the crank on the E-Z Squeeze device permits nearly 100% usage of the tube's contents and also increases shelf life.

For those of us who don’t approach home repair work with the zeal of Bob Vila, Red Devil Co. has developed House & Home Restore™ caulks and sealants in easy-to-use squeeze tubes.

Perhaps the most intriguing element to the package is the E-Z Squeeze device attached to the end of the tube. When a portion of the tube’s contents has been used, the consumer turns a crank on the device, and the excess tube material rolls into the E-Z Squeeze. Not only does E-Z Squeeze allow consumers to get the most out of the product, but it also increases shelf life. “One of the advantages of our device is that when you squeeze it down and keep all the air out, it keeps the product fresh, and it will stay good for a year or more,” says Kate Sollecito, creative services manager for the Union, NJ-based company. Without the E-Z Squeeze device, shelf life would be cut in half after opening, she adds.

Cebal America/Pechiney (Norwalk, CT) extrudes the low-density polyethylene tube at its Shelbyville, TN, plant. Cebal then injection-molds the high-density PE shoulder/nozzle and welds it to the tube. The tube is offset-printed in six colors. Cebal injection-molds the polypropylene cap and sends the open-ended tubes to Red Devil for filling. In March ’99, Red Devil purchased a new ProSys (Webb City, MO) intermittent-motion, rotary squeeze-tube filling machine to package the House & Home Restore line.

A winning design

“A lot of people these days are redoing their houses, [do-it-yourselfers] who aren’t contractors,” Sollecito says. “They’re just typical Joes fixing up their houses.”

These “typical Joes” are the kind of people who would choose the easy-to-use squeeze tube over a caulk gun, Sollecito says. “You need know-how [to use a caulk gun] because if you don’t hold it exactly right, too much caulk squeezes out. It’s very tricky if you’re not experienced,” she says. “Contractors and people who are doing major renovations on their homes would buy cartridges because it is more cost-effective. But squeeze tubes are much easier because you can use a small amount and [replace the] cap.”

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