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New equipment helps jam maker go mainstream

A Michigan manufacturer of organic jams extends product sales beyond gourmet stores and into the supermarket aisles since installing a complete filling line late last year.

Bella Vista has been successful with its organic jams through gourmet food stores, but new filling capacity on the firm?s auto
Bella Vista has been successful with its organic jams through gourmet food stores, but new filling capacity on the firm?s auto

What does an organic jam manufacturer do when sales are up 120% over a year ago? If the firm in question is Bella Vista Farm of Fennville, MI, the answer is automate the packaging operation.

"Until now," says BV president John Renaldi, "we've been geared toward gourmet food stores." There a 10-oz jar of BV's jam sells for $4 to $5. "But we want to be more in the mainstream with our product, especially our ten-ounce jars. We want to be the organic 'Smuckers' of the U.S.: great organic jam at an affordable price. With this new packaging line, we can do that."

The new line packs, in addition to the 10-oz retail size, a 0.5-oz size that is popular with hotels, airlines and other foodservice customers. Just installed late last year and supplied primarily by ELF Machinery, L.L.C. (LaPorte, IN), the U-shaped line occupies a 10ꯠ-sq' room that is as spotless as it is new. Sanitation is critical, says Renaldi, partly because the agency that certifies that BV's jam is truly organic inspects the plant periodically. They want to see a clean manufacturing setting, he says.

Assisting in keeping contamination out is what Renaldi calls an "air makeup system."

"Exhaust fans remove air from the cooker," he explains. "If you didn't replace that air you'd have negative air pressure, so that every time the door opened you'd have outside air, and contamination, rushing in. The air makeup system, which brings in air that has gone through a series of filters, helps keep negative pressure from developing in the room."

BV'S new line replaces a manual filling and packaging operation that couldn't produce much more than 400 10-oz jars per eight-hour shift. The new line is capable of filling 30 jars/min, or up to 14ꯠ jars per shift. But throughput like that will have to wait until more 15-gal copper kettles are added. Currently, just one kettle is in place, but the facility is designed to hold eight in a straight row right beside the packaging line.

"It only takes fifteen minutes to empty a kettle into the filler and run that batch through the line," says Renaldi. "But it takes fifty minutes to cook another batch. Our small batch size won't change as new kettles are added. The idea is to have a new batch ready on a more constant basis. Same flavor, new batch." That way the packaging line won't be starved for product as it often is now.

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