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Silver cleaner polishes its look

Silver Blue's complete overhaul eliminates leakage and breakage while improving esthetics.

Consumers can easily tear off Silver Blue?s induction seal and throw it away. A foam liner inside the closure further protects t
Consumers can easily tear off Silver Blue?s induction seal and throw it away. A foam liner inside the closure further protects t

It took 20 years for Winfield Brooks, a manufacturer of industrial products and commercial cleaners, to redesign its Silver Blue silver cleaner package. The company definitely made up for lost time.

The total renovation includes a new container material, sealing method, label and graphics, even a new size. The only component that didn't change is the product inside.

"This was not just converting or extrapolating the old package to the new package," says Brian Strawbridge, marketing director at the Woburn, MA-based company. "Everything was done over."

The previous package desperately needed an update. The closure leaked, the polystyrene jar often broke during shipping and the 16-oz size was not in demand-most people were buying 7- and 8-oz sizes of competing products. Plus, the white copy screen-printed directly onto the clear jar was dull and ordinary.

Out with the oldo/oo

 

Despite a foam liner inside the previous screw-on polypropylene closure, the cleaner still leaked out. For many years, Winfield Brooks used temporary remedies to solve the problem. But the closure still leaked sporadically, so Strawbridge decided to investigate induction sealing.

While shopping for an induction sealing machine, Strawbridge initially ruled out lower-end, hand-held devices over questions of sealing accuracy. However, the Model ML0045 Auto Jr. from Enercon (Menomonee Falls, WI) seemed to be designed to ensure uniform sealing accuracy. Instead of relying on an operator's judgment to accurately place a hand-held device directly over the jar, this machine has a track, so the operator puts the jar in the right place every time. "Everything's perfect," says Strawbridge. "It's the first one of its type that I'm aware of." In fact, Winfield Brooks is just the second company in the country to buy this model, according to Strawbridge.

And the seal? Strawbridge says the leakers have been eliminated. The injection-molded PP closure from Phoenix Closures (Naperville, IL) comes to Winfield Brooks with an induction-seal liner from Selig Sealing Products (Forest, IL). The liner is a combination of Selig's S70 polyolefin foam backing and the company's FoilSeal-327 foil/heat-sealable inner seal material. The cap is applied and torqued down manually. An operator then places the jar in the induction sealer's track, which triggers a sensor to start the induction sealing process. Once sealed, an operator retorques the cap with a hand-held capper.

Videos from Enercon Industries Corp.
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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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