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Video cassette packaging hits fast forward

Semi-automatic labeling, cartoning and shrink wrapping of video cassettes just couldn't keep pace with Provac's rapid growth. New equipment was the answer.

Film is advanced evenly through the automatic L-sealer by a powered unwind and a side chain gripper. Inset photo shows cartoned
Film is advanced evenly through the automatic L-sealer by a powered unwind and a side chain gripper. Inset photo shows cartoned

A VHS video cassette duplication and editing firm in Toronto, Canada, Provac has experienced a substantial surge in business volume over the last two years or so. This has led to the installation of an automated packaging line that occurred in two phases. In May of last year, a pressure-sensitive cassette labeler and a cartoner were installed. Then in July, Provac installed a film wrapper and shrink tunnel.

"Being in the video business, you naturally gravitate toward investing constantly in your video equipment," says owner and president Kai Voigt. "The last thing you seem to concentrate on is the packaging end of it. But eventually you have to recognize that even if the equipment you bought lets you duplicate like crazy, it won't do you much good if you can't get it out the back door. You realize it's time to invest in the packaging end of the business."

The new equipment meant an end to labeling and cartoning video cassettes by hand. It also replaced semi-automatic shrink wrapping.

"The semi-automatic shrink wrapper we had for about six months," says Voigt. "It was a fine machine, but our volume simply outgrew it."

The current configuration of machines begins with a pressure-sensitive labeler from Universal Labeling Systems (St. Petersburg, FL). An operator loads VHS tapes from large bulk totes onto an infeed conveyor leading to the labeler. A pressure-sensitive label is separated from its release liner by a peeler plate and applied to a cassette. After a brush smooths down the label, the cassette drops down onto a conveyor that takes it away at a right angle and feeds into a Little Giant cartoner supplied by Master Recording Supply (Newport Beach, CA).

Videos from Universal Labeling Systems, Inc.
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