Procter & Gamble Co. (Cincinnati, OH) has used both bottle structures for its Hawaiian Punch fruit drinks. But now, citing economics and environmental issues, P&G is debuting a third plastic bottle option for shelf-stable juices: high-density polyethylene/EVOH/HDPE. The company is dropping stock 64-ounce, clear PET bottles of "Fruit Juicy Red" and "Typhoon Blasters Stormin' Tropical Strawberry" Hawaiian Punch in favor of a trademarked, textured surface HDPE/EVOH/HDPE decanter. Gone, too, are the 128-ounce PP/EVOH/PP jugs of Hawaiian Punch favored by club stores. They've been replaced by containers made from the new structure. Both of the new bottles are extrusion blowmolded by Continental Plastic Containers (Norwalk, CT). Injection-molded PP caps from Phoenix Closures (Naperville, IL), PP/foil membrane inner seals from Unipak, Inc. (Aurora, Ontario, Canada) and reverse-printed foamed PP labels finish off the new Hawaiian Punch look. While P&G is releasing few production details on its new bottles, their primary material and lack of vacuum panels suggest they are cold filled. Sources indicate that bottles are induction sealed at 400+/min on units from Enercon Industries Corp. (Menomonee Falls, WI). To encourage recycling, P&G's new bottles carry an "HDPE/2" resin identification code, not an "Other/7" code, despite the EVOH content. That's because the containers are meant to be recycled in the HDPE stream. Economics, we're told, was a driving force behind the switch to HDPE/EVOH/HDPE bottles. This suggests that P&G buyers, not known as spendthrifts, expect PET prices to move back up toward their late 1994 levels when the Hawaiian Punch conversion to HDPE first got underway.
PE/EVOH/PE bottles make shelf-stable splash for Hawaiian Punch
Until recently, bottlers of shelf-stable juice drinks had only two plastic packaging options: bottles of polyethylene terephthalate (PET) and polypropylene/ethylene vinyl alcohol/polypropylene (PP/EVOH/PP) containers.
Jan 31, 1997
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