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Textbook seller learns a lot about cushioning

Follett Educational Services cuts both costs and customer complaints by switching from foam-in-place to an air cushion void-fill system.

Although text books seem to be pretty strong, they still need protection in shipping. That's why Chicago-based Follett Educational Services goes to such lengths to protect its grade- and high-school textbooks from damage during distribution across the country.

Follett, the nation's largest provider of textbooks and instructional materials, has changed its protective packaging strategy a number of times. The company began by using wadded-up paper. Later it changed to foam-in-place cushioning. While the foam-in-place was much more efficient than the paper packaging, it created a new set of problems for Follett.

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