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Designing & sharing packaging specs on-line

If you want to share your packaging specs with colleagues or vendors, visit www.webpkg.com. The site's tagline says it all: "Design packaging.

WebPkg.com site users can point and click their way through designing genuine CAD documents for packaging, without having to lea
WebPkg.com site users can point and click their way through designing genuine CAD documents for packaging, without having to lea

Online. Free®."

In what is one of the most unusual and compelling value propositions we've seen on the Web for packaging, this site actually allows you to create and share a full-fledged and password-protected, Web-based database of packaging specs for folding cartons, corrugated cases and trays of paperboard or corrugated. For free. That means anyone anywhere in the world with Internet access can copy, view or print the specs, as long as they have the password that you create.

The site will also automatically generate actual CAD files for each package style after you point and click your way through a whole host of options.

The site is run by Design Axis (San Jose, CA), which essentially took its venerable "Pkg." carton/box design software and put it on-line.

How do they make money? By selling subscriptions to premium versions of the service. For $65/month, for example, you can have additional features, such as the ability to upload your own CAD drawings, illustrations, actual artwork or photos that you can attach to a specific spec. Conceivably, this means you could use the database to upload specs for any package, without being restricted to cartons, boxes or trays.

Another important feature: For an additional $25/month, you can allow your packaging suppliers to access portions of your specs that you allow them to see. For example, your folding carton vendor could access only those specs specific to that vendor. Up to 10 of these so-called "satellite URLs" or vendor-specific accounts can be created; 10 additional satellite URLs are priced at $25.

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