It was just this wide-ranging response that encouraged Packaging World to conduct a confidential reader survey on the topic. PW retained Frambach & Co. (Elm Grove, WI) to conduct in-depth telephone interviews with a selected group of packaging people involved specifically with equipment. However, instead of just contacting end-users of packaging equipment, PW included machinery makers and controls manufacturers in the list of individuals to be contacted.
The information and data collected is not designed to be statistically accurate; in fact Frambach completed a total of just 40 interviews. But because the individuals included were carefully screened, PW believes the results, if not statistically projectable, provide strong indications of industry opinion trends. No matter how an individual or his company evaluates the Y2K debate, it's safe to say that view is represented in these results. This wide range of opinion is similar to the comments made on the record to PW reporters (see p. 58).
