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Connected packages deliver value direct to consumers—and the brands they love

This packaging technology uses imperceptible pixel patterns to replicate a barcode dozens of times on a package.

Watch this eight-minute video to see the ins and outs of an imperceptible barcode technology explained by Larry Logan, Chief Marketing Officer at Digimarc Corporation. Codes that appear dozens of times on the same package can be read easily by smartphone apps and scanning devices while remaining unseen by the naked eye. The “connected” package becomes a brand media portal to the content consumers crave.

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