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Connected packages deliver value direct to consumers—and the brands they love

This packaging technology uses imperceptible pixel patterns to replicate a barcode dozens of times on a package.

Watch this eight-minute video to see the ins and outs of an imperceptible barcode technology explained by Larry Logan, Chief Marketing Officer at Digimarc Corporation. Codes that appear dozens of times on the same package can be read easily by smartphone apps and scanning devices while remaining unseen by the naked eye. The “connected” package becomes a brand media portal to the content consumers crave.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce