Working women and shorter lunch breaks are increasing the demand for
consumer ready-made products. These products, mostly imported from the
United States, include frozen foods and microwavable meals and snacks.
Additionally, baked goods and dairy products account for a large
portion of the packaged-food industry. Too, an increase in health and
weight awareness has led to labeling changes touting low fat and low
carb benefits. Mexico is one of the world's largest soft-drink markets,
with growth forecasted in areas outside of large cities. Pepsi and
Coca-Cola are also looking to expand into areas of functional and
sports drinks. Flavored drinks are also growing in popularity.
Additionally, the bottled water market is expanding. Also reflecting
the health-consciousness shift in Mexico, demand is up for fruit
juices. And while beer is still the number one alcoholic beverage in
Mexico, there is rising demand for flavored alcoholic drinks driven by
young female drinkers.
Food and beverage markets expanding in Mexico
Lifestyle changes in Mexico mean profitability for processed foods.
May 31, 2007
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