Fifty-one percent of the products contained absolutely no fruit, some minimal amounts! The study raises questions about using packages to mislead consumers. The study findings come as no surprise to consumer health advocate Mike Adams. Food companies have always used deceptive labeling according to Adams. "Smart consumers have to look past the pictures and the exaggerated health claims on the front of the package and learn to read and interpret the ingredients listed in the nutrition facts section." Brands that did pass with flying colors include: Smucker's Jam, Fruit Rollups, Apple Jacks, Juicy Juice and Capri Sun Fruit Waves.
Fruit on packaging found misleading
he Prevention Institute, a non-profit health advocacy group out of California, studied 37 heavily marketed foods with pictures of fruit on the packaging.
May 31, 2007
Recommended
Recommended
Machinery Basics
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
