Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Caulk-it revolutionizes the sealants market

GE Sealants & Adhesives, a wholly owned subsidiary of the General Electric Co., is revolutionizing the sealant market with its most recent innovation.

Pw 13883 We Caulkit

Trademarked GE Caulk-It provides consumers with a one-of-a-kind squeeze tube applicator created for easy, accurate, and tidy application.

The package has a patent-pending applicator from Polytop and a proprietary formula that resulted from extensive consumer research that revealed that consumers want a caulk that’s easy to apply without the use of a caulk gun.

After giving considerable thought to mastering the ergonomics of the container, the company turned to Altira for design, engineering, mold making, and extrusion blow molding of the medium-density polyethylene container. For decoration, GE went to SleeveCo. That firm gravure-prints the full-body shrink sleeve in six colors. This is believed to be the first product in the sealant category to use full-body shrink sleeves. GE says it chose the design to give the caulk the vibrant shelf appeal it needed to stand out in the retail marketplace.

GE handed the label application tasks to Easy Contract Labeling. This contract labeler answered the call and designed a system to apply the labels. After the precision nozzles are snapped onto the container and the labels applied, the package is sent through a combination of steam tunnels, direct heat, and infrared lighting to achieve the proper shrink.

The new product was released recently nationwide in Wal-Mart and has the potential to enter other chains soon.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics