Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Tomato packing picks up speed

New blow-on print-and-apply labelers at UK tomato packer Hazlewood VHB have vastly improved labeling efficiencies. The Littlehampton, England, firm installed five Sirius labelers in late ’99, three in its Ash facility and two in Littlehampton.

Pw 18658 S Pw 0900 123

The labelers are supplied by Harland Machine Systems, represented in the U.S. by Harland America (Delran, NJ).

“Each machine labels 100 packs per minute, a significant improvement over our previous print-and-apply machines, which only handled 75 packs per minute,” says Hazleton packaging manager Lisa Keates. The firm was also impressed with how gently the machines apply labels. “That’s important when you’re labeling easily bruised tomatoes,” says Keates.

The Sirius labelers apply pressure-sensitive paper labels to Hazlewood’s packages. The photo here, taken at Hazlewood’s Ash facility, shows labeling of cherry tomatoes in plastic mesh baskets. The labels are preprinted with produce descriptions and, for major retail chains like Tesco and Sainsbury, retailer identification. Variable data, including sell-by date, country of origin, pack size and bar code, is thermal-transfer printed onto the paper labels just before on-line application by the print-and-apply labeler.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
The AI revolution in packaging robotics is here
Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.
Read More
The AI revolution in packaging robotics is here