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How to choose labeling equipment in four steps

With a seemingly endless number of labeling machines to choose from, picking the right labeler and label for your product can be overwhelming.

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If you’ve ever been responsible for labeling a product, you know all too well the many decisions and choices that have to be made.

  • What type of labeler do I need?
  • Will my current labeler work?
  • What kind of labels do I need?
  • What label manufacturer should I use?
  • Who has the best price?

These questions could go on and on, especially if you have no idea where to start. With a seemingly endless number of labeling machines to choose from, picking the right labeler and label for your product can be overwhelming.

Then, the search may become downright frustrating when you realize that most manufacturers have a minimum order requirement. Sometimes you may start to question your methods regardless of if you have experience or not. You wonder, how do I know what label application I need to use? Am I getting the right kind of label? What will I do with all these labels if I make the wrong choice?

To help guide you through some of these frustrations, try answering the following questions to begin your search:

Identify your need

• What is being labeled? Is it a bag, a carton, a clamshell, a pouch, or a bottle? A machine appropriate for labeling jars and bottles may not be appropriate for a flexible package.

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