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What to look for in a label converter

Here are some steps to take when considering which label converter to use.

1. Know your converter’s core competency. Just because you’ve used your converter for pressure-sensitive labels doesn’t mean they’re the best choice for in-mold labels, or vice-versa. Also, when bringing a new labeling project to the converter, consider specifying the requirements—such as the expected line speeds, geometry of the container, aesthetic expectations, or installed equipment—instead of the actual label technology (pressure-sensitive, roll-fed, etc.). The converter should recommend the best label technology to meet your requirements, rather than a particular technology that happens to be their specialty.

2. Vet all converters. Tour their facilities and conduct a full facility audit. Bring your operations people. If everything is neat and organized, it’s a good sign. If there’s junk all over the place, it’s not. Ask to see documentation on their quality systems and sustainable business manufacturing practices and processes. Determine how well they understand container manufacturing. Perhaps most important: Test the extent of their technical knowledge in matching particular label substrates to container materials and finishing treatments.

3. Consider performing a financial stress test. Many label converters are small, family-owned businesses. As a potential customer, you are entitled to feel confident that the converter you choose will be around for awhile. Go beyond a Dun & Bradstreet report and ask for higher-level financials, such as:

• Bank references and accounts receivable information
• Direction of sales
• Assessment of company stability
• Analysis of business model

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