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Winning Ideas

Whether it’s primary or secondary packaging, labeling, fulfillment, or promotional packaging, there are undoubtedly aspects unique to your approach and operation that define your contract packaging operation.

Illustration by Lola Kamalova
Illustration by Lola Kamalova

If you want to grow your particular niche, you need to determine, leverage, and market those things that make you different. Following are five critical areas you should address in determining and capitalizing on your niche.

1) Understand your core competencies.

This first step is important in laying a solid foundation for success. You assess your company’s core competencies so you will be in a better position to align your growth strategies with your company’s strengths. Seek answers to these questions:

Where does our management expertise lie? Your management and sales staff are some of your most important resources. Where are their strengths? What about their professional backgrounds?

What do we do very well? These are the capabilities that separate your business from your competition.

What do we do well that our competitors don’t do as well? To understand this, you may want to survey some current customers. Sometimes their view of your strengths and weaknesses, compared with your competitors, is different from what you think.

What do our best customers have in common? By asking yourself this question, you may gain insight into why you are successful in certain segments. This will then direct you to where you may have success in the future.

Videos from Universal Labeling Systems, Inc.
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